Steve Marshall For Alabama
There have been an estimated 60+ MILLION abortions in the United States since Roe v Wade was decided in 1973. Until this HORRIFIC miscarriage of justice is reversed, we CANNOT pretend to uphold the Right to Life, Liberty, and the pursuit of Happiness.
Sign your name to pledge your vote.
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| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 78.0 · 5.0 · 66.9 |
| Spend range | USD 1,000–1,499 |
| Impressions | 100,000 – 124,999 |
| CPM (≈ $/1k impr) | USD 11.11 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 19 (2022-04-28 → 2022-05-17) |
| Created | 2022-04-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | AL — Steve Marshall |
| Surfaced by | “senate:Steve Marshall” |
| Issue | abortion |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | sign petition |
| Standout element | Warm sunset over Alabama farmland framing the candidate in a casual polo shirt to project accessible, everyman appeal |
| Tactic | The ad combines a warm visual aesthetic with an emotionally charged abortion statistic in the copy to drive list-building sign-ups under the guise of a vote pledge, mobilizing the pro-life base. |
| Alabama | 100.0% |
| 55-64 · female | 17.1% |
| 25-34 · female | 2.7% |
| 18-24 · female | 0.7% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 18-24 · male | 0.8% |
| 25-34 · male | 2.6% |
| 35-44 · male | 3.7% |
| 45-54 · male | 6.2% |
| 55-64 · male | 8.7% |
| 35-44 · female | 5.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
| 45-54 · female | 9.8% |
| 65+ · male | 11.8% |
| 65+ · female | 30.4% |
| 25-34 · unknown | 0.0% |