HICKENLOOPER FOR COLORADO
You can’t solve a problem you refuse to see - that’s what’s wrong with Donald Trump’s response to this pandemic. I’m running for Senate to bring new leadership to Washington so that we can help families make ends meet and put food on the table - during this pandemic and beyond.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.0/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 87.0 · 3.3 · 61.2 |
| Spend range | USD 6,000–6,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 23.63 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 13 (2020-08-18 → 2020-08-31) |
| Created | 2020-08-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaking casually in a dimly lit brewpub setting, reinforcing everyman problem-solver identity |
| Tactic | The ad uses Hickenlooper's brewpub background as a metaphor for pragmatic problem-solving, contrasting his hands-on leadership style with Trump's denial of the pandemic to build credibility and relatability. |
| Colorado | 100.0% |
| 55-64 · unknown | 0.0% |
| 55-64 · female | 5.0% |
| 35-44 · unknown | 0.2% |
| 65+ · female | 3.1% |
| 65+ · unknown | 0.1% |
| 25-34 · female | 13.5% |
| 35-44 · female | 13.5% |
| 35-44 · male | 14.1% |
| 25-34 · male | 16.5% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 6.2% |
| 45-54 · female | 8.8% |
| 45-54 · male | 7.9% |
| 18-24 · male | 6.2% |
| 65+ · male | 1.7% |
| 55-64 · male | 3.1% |
| 25-34 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |