CHRIS COONS FOR DELAWARE
For a perspective on President Biden's historic stimulus bill from a Democrat, Delaware Sen. Chris Coons joins Judy Woodruff to discuss American support for COVID relief, bipartisanship under Biden, and how the impact of the pandemic was "far worse than it needed to be."
President Biden promised to build our country back better, and the American Rescue Plan is doing just that. This crucial relief package delivered another round of stimulus checks, extended unemployment insurance, and secured funding for vaccine distribution.
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| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 70.7 · 4.7 · 71.1 |
| Spend range | USD 300–399 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 6.35 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 18 (2021-04-15 → 2021-05-03) |
| Created | 2021-04-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | none |
| Standout element | PBS.org news article link lending third-party credibility to Coons's position on COVID recovery |
| Tactic | Ad leverages earned media from a PBS interview to lend journalistic credibility to the candidate's support for the American Rescue Plan, reinforcing his effectiveness as a legislator without direct self-promotion. |
| Delaware | 17.5% |
| California | 7.6% |
| New York | 5.6% |
| Florida | 5.3% |
| Pennsylvania | 4.6% |
| Virginia | 3.4% |
| Oregon | 3.3% |
| 25-34 · unknown | 0.1% |
| 35-44 · male | 4.4% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.7% |
| 65+ · unknown | 0.7% |
| 45-54 · male | 6.3% |
| 55-64 · male | 10.5% |
| 25-34 · female | 2.4% |
| 45-54 · female | 5.6% |
| 65+ · female | 27.8% |
| 35-44 · female | 3.9% |
| 55-64 · female | 10.8% |
| 65+ · male | 22.3% |
| 25-34 · male | 3.2% |
| 18-24 · female | 0.7% |
| 18-24 · unknown | 0.0% |