FRIENDS OF SHANNON BRAY
Running for US Senate (NC) in 2020
I'm running against Thom Tillis for the US Senate and can use your vote. Let's send Thom home for a well-deserved term-limit. #NCFirst #NCSen
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 34.0/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 55.8 · 2.2 · 66.3 |
| Spend range | USD 100–199 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 11.96 |
| Est. audience size | — |
| Days live | 9 (2019-12-17 → 2019-12-26) |
| Created | 2019-12-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Shannon Bray |
| Surfaced by | “senate:Shannon Bray” |
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content removal notice repurposed as the ad creative itself, highlighting platform censorship |
| Tactic | The ad leverages a Facebook policy removal notice as a grassroots credibility signal, implying the candidate is being silenced by big tech to generate sympathy and urgency among anti-establishment voters. |
| North Carolina | 100.0% |
| 25-34 · unknown | 0.2% |
| 65+ · male | 7.0% |
| 35-44 · unknown | 0.2% |
| 55-64 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.2% |
| 18-24 · female | 1.4% |
| 35-44 · female | 6.8% |
| 45-54 · female | 10.0% |
| 18-24 · male | 2.9% |
| 55-64 · female | 13.5% |
| 45-54 · male | 11.6% |
| 65+ · female | 11.4% |
| 55-64 · male | 11.2% |
| 35-44 · male | 10.3% |
| 25-34 · male | 8.7% |
| 25-34 · female | 4.1% |
| 65+ · unknown | 0.1% |