πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Bryce Reeves US Inactive

Reeves for Congress

ad creative

Stop the runaway inflation! Add your name >>

Ad copy

Joe Biden's failed policies, supported by Congresswoman Abigail Spanberger, have created skyrocketing inflation that costs the average American family $3,000 per year! Hardworking Americans can't take much more of this. It's time for conservatives to take back Congress! We need strong Republicans in Congress who will stand up to Joe Biden and his radical agenda.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score23.0/100
Spend / Reach / Long. / Eff.0.0 Β· 24.3 Β· 16.3 Β· 51.2
Spend range<USD 99
Impressions100 – 999
CPM (β‰ˆ $/1k impr)USD 90.08
Est. audience size100,001 – 500,000
Days live60 (2022-02-28 β†’ 2022-04-29)
Created2022-02-28
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsign petition
Standout elementDesaturated and green-tinted side-by-side photos of Biden and Spanberger casting them as villainous adversaries
TacticFear-and-anger tactic links a local opponent to an unpopular president via a specific economic cost ($3,000/year) to make the threat feel personal and urgent, then converts outrage into a list-building sign-up.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

18-24 Β· female 0.8%
25-34 Β· female 1.6%
55-64 Β· unknown 0.4%
45-54 Β· female 3.6%
25-34 Β· male 1.2%
18-24 Β· male 1.2%
55-64 Β· male 19.0%
35-44 Β· female 1.6%
65+ Β· male 24.6%
65+ Β· female 25.0%
35-44 Β· male 3.6%
55-64 Β· female 9.9%
45-54 Β· male 7.5%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 37d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 35d live
Raja Krishnamoorthi
IL β€” S Krishnamoorthi 34d live
Graham Platner
ME β€” Graham Platner 44d live
Dan Osborn for Senate
NE β€” Dan Osborn 40d live
Reid W. Rasner
WY β€” Reid Rasner 52d live
Sherrod Brown
OH β€” Sherrod Brown 5d live
Sherrod Brown
OH β€” Sherrod Brown 231d live