Friends of Justin McNeal
South Dakota doesn’t need more career politicians. It’s time for new leadership. New energy. New ideas. I believe no one should spend a lifetime in Washington. That’s why I support term limits of two consecutive terms in the United States Senate - because public service should be about serving the people, not building political careers. We need leaders who understand hard work, protect personal freedom, support family farms and small businesses, and will always put South Dakota first. Vote for the new generation. Vote for change. Vote for Justin McNeal. Link > https://sdlegislature.gov/Constitution/3-32 Paid for by Friends of Justin McNeal for US Senate
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| Overall score | 37.8/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 65.4 · 0.3 · 73.5 |
| Spend range | USD 100–199 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 4.6 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 2 (2026-05-28 → 2026-05-30) |
| Created | 2026-05-28 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Justin Mcneal |
| Surfaced by | “senate:Justin Mcneal” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | vote |
| Standout element | Candidate in a black cowboy hat holding up two fingers to visually underscore the 'two consecutive terms' term limits message |
| Tactic | The cowboy hat and direct-to-camera casual setting signal authentic outsider credibility while the bold red 'term limits' overlay anchors the anti-establishment pitch to a concrete policy promise. |
| South Dakota | 100.0% |
| 18-24 · female | 1.3% |
| 45-54 · male | 12.3% |
| 65+ · male | 9.7% |
| 65+ · female | 9.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 11.5% |
| 55-64 · female | 7.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 7.6% |
| 18-24 · male | 1.5% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 14.4% |
| 35-44 · female | 8.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 10.2% |
| 25-34 · female | 5.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.1% |