Hern For Congress
To the front line workers in every corner of our district and state at large: Thank you for what you do.
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 46.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 81.7 Β· 3.9 Β· 81.7 |
| Spend range | USD 200β299 |
| Impressions | 150,000 β 174,999 |
| CPM (β $/1k impr) | USD 1.54 |
| Est. audience size | β |
| Days live | 15 (2020-04-15 β 2020-04-30) |
| Created | 2020-04-15 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | medical |
| Symbols | healthcare |
| Call to action | none |
| Standout element | blue-tinted close-up of medical worker hands with stethoscope anchoring the tribute message |
| Tactic | Goodwill-building gratitude appeal that associates the candidate's brand with appreciation for frontline healthcare workers without making any policy ask. |
| Oklahoma | 100.0% |
| 45-54 Β· female | 8.9% |
| 65+ Β· female | 4.7% |
| 45-54 Β· male | 13.2% |
| 35-44 Β· unknown | 0.2% |
| 35-44 Β· female | 13.8% |
| 35-44 Β· male | 18.2% |
| 55-64 Β· male | 8.7% |
| 25-34 Β· male | 12.0% |
| 55-64 Β· female | 7.8% |
| 65+ Β· male | 3.9% |
| 25-34 Β· female | 8.4% |
| 45-54 Β· unknown | 0.1% |
| 65+ Β· unknown | 0.0% |
| 25-34 Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.1% |