πŸ“Œ The Swipe File

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Kevin Hern US Inactive

Hern For Congress

ad creative

Ad copy

To the front line workers in every corner of our district and state at large: Thank you for what you do.

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score46.2/100
Spend / Reach / Long. / Eff.17.4 Β· 81.7 Β· 3.9 Β· 81.7
Spend rangeUSD 200–299
Impressions150,000 – 174,999
CPM (β‰ˆ $/1k impr)USD 1.54
Est. audience sizeβ€”
Days live15 (2020-04-15 β†’ 2020-04-30)
Created2020-04-15
Creative variants1 body Β· 0 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issuehealthcare
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tiersemi pro
Who picturedmedical
Symbolshealthcare
Call to actionnone
Standout elementblue-tinted close-up of medical worker hands with stethoscope anchoring the tribute message
TacticGoodwill-building gratitude appeal that associates the candidate's brand with appreciation for frontline healthcare workers without making any policy ask.

Where it ran (delivery by region)

Oklahoma100.0%

Who saw it (delivery)

45-54 Β· female 8.9%
65+ Β· female 4.7%
45-54 Β· male 13.2%
35-44 Β· unknown 0.2%
35-44 Β· female 13.8%
35-44 Β· male 18.2%
55-64 Β· male 8.7%
25-34 Β· male 12.0%
55-64 Β· female 7.8%
65+ Β· male 3.9%
25-34 Β· female 8.4%
45-54 Β· unknown 0.1%
65+ Β· unknown 0.0%
25-34 Β· unknown 0.1%
55-64 Β· unknown 0.1%

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