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Zach Wahls US Inactive

Committee to Elect Zach Wahls

ad creative

Ad copy

Friends, By now, many of you have seen the news that last week, my Democratic colleagues in the Iowa Senate chose a new caucus Leader, Senator Pam Jochum. After serving as Leader the past two-and-a-half years, I know how critically important this job is, not just for Iowa Democrats, but for all Iowans. Her success is vital to the well-being and betterment of our state, and I will continue working hard everyday to serve my constituents, help Leader Jochum and the Iowa Senate Democrats, and elect more Democrats in Iowa. I am no longer Leader because I made the difficult decision to fire two longtime senate staffers who did not share my vision for change while restructuring our staff. My Senate Democratic colleagues disagreed with my decision. There is always a resistance to change and new ideas, and I stand by the decision because Iowa Democrats desperately need a new direction and leaders who will chart that course. I chose to run for the Iowa Senate in 2018 because our state was heading in the wrong direction and we needed change. Since 2014, we have all watched Iowa Republican politicians strengthen their iron grip on our state, and we have all seen the damage the Republican agenda has wrought on our families and communities. Governor Reynolds and extreme Republicans in the legislature are hellbent on taking away our personal freedoms, defunding our public schools, and hollowing out the middle class. Our rural communities continue to lose population. Our young people are leaving Iowa for better opportunities in more welcoming states. Our political system is not working for Iowans. As long as I have the opportunity to serve in elected office, I will continue to push for change and to fix the broken system that is failing our state. Iowans deserve a strong and forward-looking Democratic Party that is ready and willing to embrace the change necessary to halt the advance of Republican extremism. We must put change and progress ahead of comfort and the status quo. So many people are discouraged about the direction of our state and the losses our party has sustained over the past decade, and if you are one of them, I want to speak directly to you. While they want us to give in to cynicism, we must refuse to accept that Iowa is lost forever. Our fight for liberty, justice, and shared prosperity is difficult. Our success will require honest reflection, an immense amount of hard work, and a deep commitment to change. And while change is always hard — Iowans are counting on us, and failure is not an option. I hope you will join me in continuing the fight for a better future for everyone who calls Iowa home. Onward. ZW

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Performance proxies

Overall score35.8/100
Spend / Reach / Long. / Eff.17.4 · 59.2 · 1.7 · 65.0
Spend rangeUSD 200–299
Impressions15,000 – 19,999
CPM (≈ $/1k impr)USD 14.26
Est. audience size10,001 – 50,000
Days live7 (2023-06-13 → 2023-06-20)
Created2023-06-12
Creative variants1 body · 0 headline
Platformsfacebook
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typeawareness
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionnone
Standout elementCandid personal tone narrating an internal Democratic leadership transition with unusual transparency
TacticThe ad uses a confessional, first-person narrative to humanize the candidate by owning a leadership loss and reframing it as principled accountability, building trust through vulnerability.

Where it ran (delivery by region)

Iowa34.2%
California6.7%
Illinois3.9%
Texas3.7%
Minnesota3.6%
Florida3.5%
New York3.1%

Who saw it (delivery)

18-24 · unknown 0.0%
45-54 · unknown 0.3%
65+ · unknown 0.1%
35-44 · female 15.7%
55-64 · unknown 0.3%
55-64 · male 8.9%
35-44 · male 9.7%
25-34 · male 6.8%
55-64 · female 10.4%
18-24 · female 0.4%
65+ · female 7.4%
45-54 · male 9.0%
25-34 · female 10.2%
65+ · male 4.9%
35-44 · unknown 0.9%
18-24 · male 0.4%
25-34 · unknown 0.9%
45-54 · female 13.8%

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