The American SOS Project
By installing his cronies in office.
Key battlegrounds will elect their Secretary of State this November - the position that will oversee the 2024 election process.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 58.1/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 76.3 · 53.4 · 59.7 |
| Spend range | USD 2,500–2,999 |
| Impressions | 90,000 – 99,999 |
| CPM (≈ $/1k impr) | USD 28.94 |
| Est. audience size | — |
| Days live | 195 (2022-04-28 → 2022-11-09) |
| Created | 2022-04-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content removal notice replacing the actual ad creative, signaling a policy disclaimer violation |
| Tactic | The ad leverages fear of Trump's return and threats to election integrity to mobilize voters around Secretary of State races, though the content was removed due to missing disclaimers, limiting its reach. |
| California | 14.0% |
| New York | 5.4% |
| Florida | 5.2% |
| Washington | 5.2% |
| Pennsylvania | 4.3% |
| Texas | 4.3% |
| Michigan | 3.9% |
| 13-17 · male | 0.0% |
| 55-64 · male | 11.7% |
| 25-34 · female | 0.9% |
| 65+ · unknown | 0.8% |
| 35-44 · female | 1.6% |
| 35-44 · male | 2.7% |
| 18-24 · male | 0.3% |
| 25-34 · male | 1.5% |
| 55-64 · unknown | 0.4% |
| 45-54 · female | 4.2% |
| 13-17 · female | 0.0% |
| 55-64 · female | 12.9% |
| 65+ · female | 31.7% |
| 65+ · male | 25.8% |
| 45-54 · male | 4.9% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 0.2% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.1% |