📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Amy McGrath US Inactive

The American SOS Project

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

Trump is planning his return.

By installing his cronies in office.

Ad copy

Key battlegrounds will elect their Secretary of State this November - the position that will oversee the 2024 election process.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.1/100
Spend / Reach / Long. / Eff.43.1 · 76.3 · 53.4 · 59.7
Spend rangeUSD 2,500–2,999
Impressions90,000 – 99,999
CPM (≈ $/1k impr)USD 28.94
Est. audience size
Days live195 (2022-04-28 → 2022-11-09)
Created2022-04-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Amy Mcgrath
Surfaced by“senate:Amy Mcgrath”

🧠 AI analysis

Issuedemocracy elections
Framingissue advocacy
Message typepersuasion
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actionnone
Standout elementFacebook content removal notice replacing the actual ad creative, signaling a policy disclaimer violation
TacticThe ad leverages fear of Trump's return and threats to election integrity to mobilize voters around Secretary of State races, though the content was removed due to missing disclaimers, limiting its reach.

Where it ran (delivery by region)

California14.0%
New York5.4%
Florida5.2%
Washington5.2%
Pennsylvania4.3%
Texas4.3%
Michigan3.9%

Who saw it (delivery)

13-17 · male 0.0%
55-64 · male 11.7%
25-34 · female 0.9%
65+ · unknown 0.8%
35-44 · female 1.6%
35-44 · male 2.7%
18-24 · male 0.3%
25-34 · male 1.5%
55-64 · unknown 0.4%
45-54 · female 4.2%
13-17 · female 0.0%
55-64 · female 12.9%
65+ · female 31.7%
65+ · male 25.8%
45-54 · male 4.9%
25-34 · unknown 0.1%
18-24 · female 0.2%
18-24 · unknown 0.0%
45-54 · unknown 0.2%
35-44 · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live