Susan Collins US Inactive
COLLINS FOR SENATOR
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Susan Collins: fighting for Mainers.
Ad copy
Over the last decade, the number of Mainers diagnosed with Lyme disease has soared. Fortunately Senator Susan Collins understands the gravity of this public health crisis, and recently authored the Tick Act to improve research, prevention, diagnostics, and treatment for tick-borne diseases.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 51.9/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 90.1 · 3.3 · 67.7 |
| Spend range | USD 3,500–3,999 |
| Impressions | 350,000 – 399,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | — |
| Days live | 13 (2020-03-05 → 2020-03-18) |
| Created | 2020-03-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Constituent testimonial video format with a real Mainer speaking to camera in a warm home setting |
| Tactic | Uses a relatable constituent storyteller to humanize a specific legislative achievement (the Tick Act), building empathy and credibility for Collins as a responsive problem-solver on a locally resonant health issue. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 25-34 · female | 8.9% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 5.3% |
| 25-34 · male | 10.0% |
| 18-24 · female | 5.2% |
| 35-44 · male | 7.8% |
| 45-54 · female | 8.8% |
| 35-44 · female | 7.9% |
| 65+ · male | 6.5% |
| 55-64 · male | 7.8% |
| 55-64 · female | 10.5% |
| 65+ · female | 12.9% |
| 45-54 · male | 8.1% |
| 35-44 · unknown | 0.1% |
