Roy Cooper US Inactive
Cooper For North Carolina
Get the Facts on Dan Forest
North Carolina deserves better.
Ad copy
Dan Forest should stop playing politics with a pandemic. Get the facts about Dan Forest's coronavirus response: danforestfacts.com
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.5/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 85.0 · 1.4 · 69.5 |
| Spend range | USD 1,500–1,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 7.78 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 6 (2020-07-29 → 2020-08-04) |
| Created | 2020-07-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Dark, shadowy close-up of opponent's face with bold red-and-white accusatory text overlay |
| Tactic | Classic contrast attack tactic pairing a menacing visual of the opponent with a damning phrase to tie him to pandemic mismanagement and drive voters to an opposition research microsite. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
| South Carolina | 0.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.0% |
| 45-54 · male | 3.6% |
| 18-24 · male | 10.7% |
| 25-34 · unknown | 0.2% |
| 18-24 · female | 14.8% |
| 25-34 · male | 22.1% |
| 35-44 · female | 11.2% |
| 25-34 · female | 22.1% |
| 35-44 · male | 11.1% |
