SHAHEEN FOR SENATE
Jeanne Shaheen is making a difference for New Hampshire. She’s leading the way to protect our health care and to lower costs, including the price of prescription drugs. And she’s fighting back against attacks from DC Republicans on people with pre-existing conditions. Because Jeanne Shaheen puts people first.
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| Overall score | 36.7/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 59.2 · 1.9 · 57.9 |
| Spend range | USD 600–699 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 37.12 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 8 (2020-09-30 → 2020-10-08) |
| Created | 2020-09-29 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | healthcare |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Bold green banner with candidate name anchoring a clean, high-contrast text-first layout |
| Tactic | Classic contrast framing positions Shaheen as the patient protector against nameless 'DC Republican' attackers, turning healthcare defense into a rallying identity statement. |
| New Hampshire | 100.0% |
| 18-24 · unknown | 0.1% |
| 55-64 · male | 5.4% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 3.4% |
| 65+ · female | 3.5% |
| 65+ · male | 2.7% |
| 18-24 · female | 4.7% |
| 25-34 · unknown | 0.3% |
| 45-54 · male | 9.2% |
| 25-34 · female | 14.2% |
| 55-64 · female | 7.8% |
| 25-34 · male | 11.7% |
| 45-54 · female | 11.5% |
| 35-44 · female | 13.9% |
| 35-44 · male | 11.0% |
| 65+ · unknown | 0.1% |