Hern For Congress
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Kevin Hern has consistently given a voice to the voiceless. Will you stand with him to protect innocent life?
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| Overall score | 43.3/100 |
| Spend / Reach / Long. / Eff. | 17.4 Β· 75.1 Β· 3.9 Β· 76.8 |
| Spend range | USD 200β299 |
| Impressions | 80,000 β 89,999 |
| CPM (β $/1k impr) | USD 2.94 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 15 (2020-04-15 β 2020-04-30) |
| Created | 2020-04-15 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OK β Kevin Hern |
| Surfaced by | βsenate:Kevin Hernβ |
| Issue | abortion |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | family, healthcare |
| Call to action | sign petition |
| Standout element | adult hands cradling tiny baby feet forming a heart shape β maximally emotive pro-life imagery |
| Tactic | The stock photo of baby feet nestled in adult hands triggers an instinctive protective emotional response, reinforcing the 'voiceless innocent life' framing and driving petition sign-ups from pro-life base voters. |
| Oklahoma | 99.9% |
| Kansas | 0.1% |
| Missouri | 0.0% |
| Texas | 0.0% |
| California | 0.0% |
| 25-34 Β· female | 9.2% |
| 25-34 Β· male | 12.0% |
| 35-44 Β· male | 17.9% |
| 65+ Β· male | 4.2% |
| 55-64 Β· female | 7.2% |
| 55-64 Β· male | 8.4% |
| 45-54 Β· male | 12.1% |
| 45-54 Β· female | 9.2% |
| 35-44 Β· female | 14.0% |
| 65+ Β· female | 5.1% |
| 25-34 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.1% |
| 35-44 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.1% |
| 55-64 Β· unknown | 0.1% |