📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

State Representative Pamela Stevenson US Inactive

Pamela Stevenson for Kentucky

ad creative

How to request your ballot online.

Ad copy

This year, it is so important we show up to vote. But that means we should request our ballot to be sent to us. It is easy to do online at www.GoVoteKY.com . You can even use your phone! If you do not have access to the internet, it is ok to borrow someone else's device to request your ballot through the secure portal with the Board of Elections. I will do another video about what to do once you get your ballot in the mail.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score32.0/100
Spend / Reach / Long. / Eff.11.9 · 51.9 · 0.8 · 63.5
Spend rangeUSD 100–199
Impressions8,000 – 8,999
CPM (≈ $/1k impr)USD 17.59
Est. audience size5,001 – 10,000
Days live4 (2020-05-28 → 2020-06-01)
Created2020-05-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Pamela Stevenson
Surfaced by“senate:Pamela Stevenson”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typegotv mobilization
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actionvote
Standout elementCandidate seated casually at a cluttered office desk with campaign signage visible in the background, filmed on a personal device
TacticPeer-to-peer trust tactic — the candidate speaks directly and informally to voters as a knowledgeable neighbor, lowering friction around mail ballot requests by making the process feel accessible and safe.

Where it ran (delivery by region)

Kentucky90.5%
Indiana0.9%
Texas0.9%
Georgia0.6%
Ohio0.5%
Florida0.5%
Illinois0.5%

Who saw it (delivery)

18-24 · unknown 0.0%
45-54 · male 6.5%
65+ · female 9.6%
25-34 · female 12.8%
18-24 · female 4.6%
25-34 · male 7.0%
55-64 · female 12.1%
45-54 · female 12.2%
55-64 · male 6.5%
25-34 · unknown 0.2%
35-44 · female 14.0%
18-24 · male 2.3%
35-44 · male 7.4%
35-44 · unknown 0.1%
45-54 · unknown 0.1%
55-64 · unknown 0.1%
65+ · male 4.4%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live