📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Reilly Neill for U.S. Senate US Inactive

REILLY FOR MONTANA

ad creative

Ad copy

Millionaires and billionaires want to make sure that Montanans don’t have a choice when it comes to data centers. One dirty money tech millionaire alone, Jason Carroll, just dumped a million dollars into a Democratic PAC in the primary to try and make sure we don’t win. Why? We’re listening to the people. Montanans are saying no to data centers. You can’t tell us what to do and you cannot buy our votes. #ReillyforMontana #CloseUp #NoDarkMoney #mtpol #mtnews

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score31.4/100
Spend / Reach / Long. / Eff.0.0 · 53.0 · 0.3 · 72.5
Spend range<USD 99
Impressions9,000 – 9,999
CPM (≈ $/1k impr)USD 5.21
Est. audience size
Days live2 (2026-05-22 → 2026-05-24)
Created2026-05-22
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMT — Reilly Neill
Surfaced by“senate:Reilly Neill”

🧠 AI analysis

Issueeconomy taxes
Framingattack opponent
Message typefundraising
Emotional appealanger
Production tierdiy amateur
Who picturedcandidate
Symbolsmoney cash
Call to actionnone
Standout elementIntense close-up selfie video of the candidate with furrowed brow conveying righteous indignation
TacticThe ad uses populist anger framing — pitting everyday Montanans against a named 'dirty money' tech millionaire — to drive urgency and earned credibility through direct, unpolished authenticity.

Where it ran (delivery by region)

Arizona26.6%
Washington16.4%
Colorado11.1%
Nevada9.9%
Oregon9.0%
Utah4.5%
Washington, District of Columbia4.1%

Who saw it (delivery)

18-24 · female 0.2%
45-54 · male 6.1%
65+ · male 38.2%
65+ · female 20.3%
55-64 · unknown 0.1%
55-64 · male 19.7%
55-64 · female 7.8%
45-54 · unknown 0.1%
45-54 · female 2.1%
18-24 · male 0.4%
35-44 · unknown 0.1%
35-44 · male 2.5%
35-44 · female 0.9%
25-34 · unknown 0.0%
25-34 · male 0.8%
25-34 · female 0.5%
18-24 · unknown 0.0%
65+ · unknown 0.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 37d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 35d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 34d live
Graham Platner
ME — Graham Platner 44d live
Dan Osborn for Senate
NE — Dan Osborn 40d live
Reid W. Rasner
WY — Reid Rasner 52d live
Sherrod Brown
OH — Sherrod Brown 5d live
Sherrod Brown
OH — Sherrod Brown 231d live