CHRIS COONS FOR DELAWARE
Protect Social Security and Medicare
President Trump’s budget proposal would SLASH Social Security and Medicare to pay for their tax break for the top 1 percent. Senator Chris Coons won’t stand for it. It’s up to us to make sure these programs remain strong for generations to come. Add your name to protect Social Security and Medicare from the Trump administration’s attacks >> https://bit.ly/2QNJrsP
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| Overall score | 44.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 70.7 · 9.6 · 61.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 22.72 |
| Est. audience size | — |
| Days live | 36 (2020-01-14 → 2020-02-19) |
| Created | 2020-01-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
| Issue | social security medicare |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | professional |
| Who pictured | opponent, seniors |
| Symbols | none |
| Call to action | sign petition |
| Standout element | desaturated close-up of Trump mid-speech over a deep red background, framing him as menacing |
| Tactic | Uses a threatening image of Trump paired with stark fear-based messaging about slashing benefits to drive petition sign-ups, blending attack framing with list-building CTA. |
| California | 10.4% |
| Florida | 7.0% |
| New York | 6.5% |
| Texas | 5.7% |
| Pennsylvania | 4.9% |
| Ohio | 4.2% |
| Michigan | 4.1% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 0.4% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.5% |
| 18-24 · male | 0.1% |
| 55-64 · unknown | 0.2% |
| 35-44 · female | 1.1% |
| 35-44 · male | 1.0% |
| 45-54 · female | 3.7% |
| 35-44 · unknown | 0.0% |
| 25-34 · female | 0.7% |
| 45-54 · male | 2.6% |
| 25-34 · male | 0.6% |
| 65+ · male | 18.1% |
| 55-64 · male | 7.7% |
| 55-64 · female | 16.5% |
| 65+ · female | 46.8% |
| 25-34 · unknown | 0.0% |