AMY MCGRATH FOR SENATE, INC.
October 5th deadline
Register to vote—our democracy depends on it. Check your status online and submit your registration by October 5th.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 57.3/100 |
| Spend / Reach / Long. / Eff. | 55.2 · 99.5 · 6.1 · 68.5 |
| Spend range | USD 8,000–8,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 8.95 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 23 (2020-08-31 → 2020-09-23) |
| Created | 2020-08-31 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | informational |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad uses a deadline-driven urgency tactic to drive voter registration, though the creative itself is invisible due to a platform policy violation flag, severely undermining its persuasive impact. |
| Kentucky | 100.0% |
| Alabama | 0.0% |
| New York | 0.0% |
| 55-64 · unknown | 0.0% |
| 35-44 · female | 9.3% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 18-24 · female | 15.3% |
| 18-24 · male | 8.9% |
| 25-34 · male | 15.3% |
| 25-34 · female | 18.5% |
| 35-44 · male | 8.2% |
| 65+ · unknown | 0.0% |
| 45-54 · male | 5.0% |
| 45-54 · female | 5.8% |
| 55-64 · male | 3.0% |
| 55-64 · female | 5.0% |
| 65+ · female | 3.5% |
| 65+ · male | 1.7% |
| 18-24 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |