Ben Ray Luján — The Swipe File

Ben Ray Luján US Inactive

PEOPLE FOR BEN

⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

20,000 BIRTHDAY WISHES NEEDED:

Sign Justice Ruth Bader Ginsburg’s birthday card! >>

Ad copy

Will you sign Justice Ruth Bader Ginsburg’s birthday card for her big day? I need 20,000 signatures to show her how grateful we are to have her fighting tirelessly for us on the bench. I know she’ll be so touched to read your messages!

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	51.8/100
Spend / Reach / Long. / Eff.	34.7 · 72.4 · 37.2 · 62.8
Spend range	USD 1,000–1,499
Impressions	60,000 – 69,999
CPM (≈ $/1k impr)	USD 19.22
Est. audience size	—
Days live	136 (2020-03-17 → 2020-07-31)
Created	2020-03-17
Creative variants	1 body · 1 headline
Platforms	facebook, instagram
Languages	en
Candidate	NM — Ben Ray Luján
Surfaced by	“senate:NM — Ben Ray Luján”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	list building survey
Emotional appeal	empathy
Production tier	unknown
Who pictured	none
Symbols	none
Call to action	sign petition
Standout element	Facebook content removal notice obscuring the original ad creative
Tactic	A classic list-building tactic using an emotional celebrity proxy (RBG birthday card) to harvest email signatures and grow the campaign contact list under the guise of a heartfelt tribute.