Jonathan Dean for Illinois - U.S. Senate US Inactive
DEAN FOR ILLINOIS
Ad copy
I am humbly asking for your vote in the Democratic Primary for US Senate. I am running for Senate because it is heartbreaking to have small kids and see our government fail to function and fail to look out for their future. We need to send people to the Senate who will jolt the institution back to life. That’s why I am running. Learn more about my campaign at dean4il.com. We cannot afford to wait for establishment politicians to get their act together. We need to do it ourselves.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.4/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 70.7 · 6.6 · 61.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 22.72 |
| Est. audience size | — |
| Days live | 25 (2026-02-13 → 2026-03-10) |
| Created | 2026-02-13 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — Jonathan Dean |
| Surfaced by | “senate:Jonathan Dean” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | family |
| Call to action | vote |
| Standout element | Candidate posing with a homemade snowman in a suburban backyard — deliberately unpolished and neighborly |
| Tactic | The DIY selfie-with-snowman visual reinforces the anti-establishment, everyman authenticity appeal in the copy, signaling the candidate is an ordinary parent rather than a career politician. |
Where it ran (delivery by region)
| Illinois | 93.7% |
| Wisconsin | 4.2% |
| Indiana | 2.0% |
| Missouri | 0.1% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 6.5% |
| 65+ · male | 10.6% |
| 65+ · female | 22.5% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.3% |
| 55-64 · female | 13.8% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.9% |
| 18-24 · male | 0.5% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 6.5% |
| 35-44 · female | 10.3% |
| 25-34 · unknown | 0.4% |
| 25-34 · male | 3.6% |
| 25-34 · female | 4.7% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
