Susan Collins US Inactive
COLLINS FOR SENATOR
Say NO to Sara Gideon
Sara Gideon: You Pay, She Doesn’t
Ad copy
Sara Gideon wants to raise YOUR taxes, but doesn’t pay her own. On the Freeport Town Council, she voted to RAISE property taxes every year.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.0/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 80.0 · 1.4 · 60.2 |
| Spend range | USD 3,500–3,999 |
| Impressions | 125,000 – 149,999 |
| CPM (≈ $/1k impr) | USD 27.27 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2020-10-14 → 2020-10-20) |
| Created | 2020-10-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | economy taxes |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | learn more |
| Standout element | Ominous black-and-white street sign reading 'Gideon's Way' used as a double-entendre attack device |
| Tactic | The ad exploits a hypocrisy frame — accusing the opponent of raising others' taxes while not paying her own — using stark visuals and bold red dollar figures to amplify outrage and undermine her credibility. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 18-24 · male | 3.6% |
| 35-44 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 65+ · unknown | 0.0% |
| 25-34 · unknown | 0.1% |
| 25-34 · female | 9.2% |
| 35-44 · male | 10.7% |
| 25-34 · male | 10.5% |
| 45-54 · male | 10.0% |
| 65+ · male | 5.4% |
| 45-54 · female | 10.8% |
| 35-44 · female | 10.2% |
| 55-64 · female | 9.8% |
| 55-64 · male | 7.9% |
| 18-24 · female | 3.5% |
| 65+ · female | 8.1% |
| 18-24 · unknown | 0.0% |
