HICKENLOOPER FOR COLORADO
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 49.5/100 |
| Spend / Reach / Long. / Eff. | 46.5 · 83.1 · 6.1 · 62.5 |
| Spend range | USD 3,500–3,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 23 (2026-01-06 → 2026-01-29) |
| Created | 2026-01-05 |
| Creative variants | 0 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | professional |
| Who pictured | candidate, medical |
| Symbols | none |
| Call to action | none |
| Standout element | Gabby Giffords raising Hickenlooper's hand in victory pose, lending powerful personal credibility from a gun-violence survivor |
| Tactic | The ad leverages Gabby Giffords' personal story and organizational endorsement as borrowed credibility to position Hickenlooper as a proven, trusted champion of gun safety reform. |
| Colorado | 100.0% |
| 18-24 · female | 1.4% |
| 45-54 · male | 6.2% |
| 65+ · male | 12.0% |
| 65+ · female | 23.9% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.5% |
| 55-64 · female | 11.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 9.6% |
| 18-24 · male | 0.9% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.2% |
| 35-44 · female | 9.5% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 4.3% |
| 25-34 · female | 5.5% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |