Brian Bengs for South Dakota US Inactive
Brian Bengs for South Dakota
He Fought Back
Independent for U.S. Senate
Ad copy
He was happy as a Wind Cave National Park Ranger. Then Elon Musk's DOGE came for his job and the jobs of hundreds of his colleagues protecting South Dakota's public lands. So Brian decided to fight back. Vote Lt. Colonel (Ret.) Brian Bengs.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 44.2/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 72.4 · 14.0 · 78.6 |
| Spend range | USD 100–199 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 2.3 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 52 (2026-04-10 → 2026-06-01) |
| Created | 2026-04-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | energy environment |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | candidate, veterans military |
| Symbols | farm rural, none |
| Call to action | learn more |
| Standout element | Bold white-on-purple headline directly naming DOGE as the villain that forced a park ranger into running |
| Tactic | Classic reluctant-hero origin story framing turns DOGE's cuts into a personal injustice, positioning the candidate as an authentic outsider who was pushed into the race rather than a typical politician seeking power. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
| Texas | 0.0% |
Who saw it (delivery)
| 18-24 · female | 12.9% |
| 45-54 · male | 6.7% |
| 65+ · male | 6.4% |
| 65+ · female | 4.2% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.1% |
| 55-64 · female | 3.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.0% |
| 18-24 · male | 24.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.2% |
| 35-44 · female | 2.6% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 15.9% |
| 25-34 · female | 4.6% |
| 18-24 · unknown | 0.6% |
| 65+ · unknown | 0.1% |
