📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

John W. Hickenlooper US Inactive

HICKENLOOPER FOR COLORADO

ad creative

We need a bold, science-based approach to save our climate

Ad copy

Climate change is the defining issue of our time and CO is on the front lines of this crisis. I’m running to help us transition to a 100% renewable energy economy with net-zero emissions by at least 2050. Together, we can make this happen.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score52.2/100
Spend / Reach / Long. / Eff.49.0 · 91.4 · 1.7 · 66.8
Spend rangeUSD 4,500–4,999
Impressions400,000 – 449,999
CPM (≈ $/1k impr)USD 11.18
Est. audience size500,001 – 1,000,000
Days live7 (2020-06-23 → 2020-06-30)
Created2020-06-22
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateCO — John Hickenlooper
Surfaced by“senate:John Hickenlooper”

🧠 AI analysis

Issueenergy environment
Framingpositive candidate
Message typepersuasion
Emotional appealhope
Production tierprofessional
Who picturedcandidate, diverse crowd
Symbolsnone
Call to actionlearn more
Standout elementCandidate casually conversing with two constituents at a transit hub, reinforcing both clean transportation and grassroots accessibility
TacticThe ad uses an optimistic, science-forward framing paired with a relatable street-level interaction to build trust and signal electability on climate without attacking opponents.

Where it ran (delivery by region)

Colorado100.0%

Who saw it (delivery)

45-54 · unknown 0.1%
55-64 · unknown 0.1%
65+ · male 4.1%
35-44 · male 7.6%
65+ · female 6.9%
45-54 · male 5.6%
35-44 · female 7.7%
55-64 · male 4.6%
55-64 · female 7.1%
35-44 · unknown 0.1%
18-24 · male 9.2%
25-34 · female 12.9%
25-34 · male 15.6%
45-54 · female 5.9%
18-24 · female 12.1%
25-34 · unknown 0.2%
18-24 · unknown 0.2%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

James Talarico
TX — James Talarico 3d live
Mary Peltola
AK — Mary Peltola 56d live
Mark Warner VA
VA — Mark Warner 6d live
Wesley Hunt
TX — Wesley Hunt 12d live
John W. Hickenlooper
CO — John Hickenlooper 27d live
John W. Hickenlooper
CO — John Hickenlooper 15d live
John W. Hickenlooper
CO — John Hickenlooper 15d live
Julia Letlow
LA — Julia Letlow 23d live