HICKENLOOPER FOR COLORADO
The future of our planet depends on what we do now, and thanks to this team’s hard work we’ve made HUGE investments in clean energy. The Bipartisan Infrastructure Bill is strengthening our resilience to extreme weather and climate change, and our first bill signed into law – the RECHARGE Act – will make it more affordable to drive an electric vehicle. This is just a small glimpse of what we’ve accomplished together, and this is only the beginning. Thanks for joining us in this fight.
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| Overall score | 51.8/100 |
| Spend / Reach / Long. / Eff. | 50.6 · 87.0 · 7.2 · 62.5 |
| Spend range | USD 5,000–5,999 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 20.0 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 27 (2022-05-16 → 2022-06-12) |
| Created | 2022-05-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | CO — John Hickenlooper |
| Surfaced by | “senate:John Hickenlooper” |
| Issue | energy environment |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Candidate speaking directly to camera against a lush green foliage backdrop reinforcing the clean energy/nature theme |
| Tactic | Classic constituent update tactic that leverages legislative accomplishments (Bipartisan Infrastructure Bill, RECHARGE Act) to build credibility and deepen supporter engagement ahead of reelection. |
| Colorado | 53.2% |
| California | 4.6% |
| New York | 3.7% |
| Texas | 3.6% |
| Michigan | 3.2% |
| Florida | 2.7% |
| Washington | 1.7% |
| 45-54 · unknown | 0.2% |
| 25-34 · male | 6.0% |
| 13-17 · unknown | 0.0% |
| 13-17 · female | 0.0% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 55-64 · unknown | 0.2% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.3% |
| 18-24 · female | 2.4% |
| 65+ · male | 9.2% |
| 18-24 · male | 1.4% |
| 55-64 · female | 11.8% |
| 55-64 · male | 6.6% |
| 35-44 · male | 8.8% |
| 45-54 · female | 10.6% |
| 25-34 · female | 7.8% |
| 45-54 · male | 7.7% |
| 65+ · female | 15.5% |
| 35-44 · female | 10.8% |
| 13-17 · male | 0.0% |