Janet Mills US Inactive
Mills for Maine
Letโs flip this seat ๐ต
Help Janet defeat Susan Collins and flip the Senate blue!
Ad copy
Susan Collins has held Maineโs Senate seat for 28 years. For most of that time, political experts considered her unbeatable, and Republicans assumed Maine would stay in their column forever. But a brand-new poll shows Janet Mills TIED with Susan Collins! 43% to 43% โ a dead heat. This tied poll is proof we can win. But it's also a warning: this race will come down to who wants it more and fights harder for it. Janet needs you in this fight now more than ever. Not tomorrow, not next week โ right now, while we have momentum and we still have time to define this election on our terms. Your generosity would go a long way in helping our campaign defeat Susan Collins, flip Maine blue, and retake the Senate. ๐๐ฅ๐๐๐ฌ๐, ๐ฐ๐ข๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐๐ก๐ข๐ฉ ๐ข๐ง $๐๐ ๐จ๐ซ ๐ฐ๐ก๐๐ญ๐๐ฏ๐๐ซ ๐๐๐๐ฅ๐ฌ ๐ซ๐ข๐ ๐ก๐ญ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐ญ๐จ๐๐๐ฒ?
โ View in Meta Ad Library (the live creative โ image/video/layout)
Performance proxies
| Overall score | 39.4/100 |
| Spend / Reach / Long. / Eff. | 27.6 ยท 59.2 ยท 12.9 ยท 57.9 |
| Spend range | USD 600โ699 |
| Impressions | 15,000 โ 19,999 |
| CPM (โ $/1k impr) | USD 37.12 |
| Est. audience size | โ |
| Days live | 48 (2026-01-23 โ 2026-03-12) |
| Created | 2026-01-22 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME โ Janet Mills |
| Surfaced by | โsenate:Janet Millsโ |
๐ง AI analysis
| Issue | democracy elections |
| Framing | attack opponent |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | opponent |
| Symbols | none |
| Call to action | donate |
| Standout element | Dark red background with repeated fading '28 YEARS. SAME RESULT.' text layered behind an unflattering close-up photo of Collins, creating a suffocating sense of stagnation |
| Tactic | The ad uses a tied poll as both a credibility hook and urgency trigger โ framing competitive viability to overcome donor fatigue while pairing a grim visual of the incumbent with a stagnation message to drive small-dollar fundraising. |
Where it ran (delivery by region)
| California | 15.2% |
| New York | 9.7% |
| Massachusetts | 7.5% |
| Florida | 7.4% |
| Pennsylvania | 4.7% |
| New Jersey | 4.6% |
| Washington | 3.2% |
Who saw it (delivery)
| 18-24 ยท female | 0.1% |
| 45-54 ยท male | 3.1% |
| 65+ ยท male | 27.2% |
| 65+ ยท female | 41.9% |
| 55-64 ยท unknown | 0.3% |
| 55-64 ยท male | 9.2% |
| 55-64 ยท female | 10.2% |
| 45-54 ยท unknown | 0.0% |
| 45-54 ยท female | 2.7% |
| 18-24 ยท male | 0.2% |
| 35-44 ยท unknown | 0.0% |
| 35-44 ยท male | 1.5% |
| 35-44 ยท female | 1.2% |
| 25-34 ยท unknown | 0.0% |
| 25-34 ยท male | 0.7% |
| 25-34 ยท female | 0.8% |
| 18-24 ยท unknown | 0.0% |
| 65+ ยท unknown | 0.9% |
