Roy Cooper US Inactive
Cooper For North Carolina
CHIP IN TODAY
Roy Cooper for Governor
Ad copy
North Carolina's Board of Elections fundraising deadline is June 30th. We haven't been able to fundraise in-person due to the COVID-19 pandemic and we are relying on online grassroots donations to reach our goal. Republicans have picked me as their top target and their dark money is flooding the state. If you're able, could you pitch in and help our campaign continue to build?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 48.4/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 83.1 · 2.5 · 64.8 |
| Spend range | USD 2,500–2,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 14.66 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 10 (2020-06-08 → 2020-06-18) |
| Created | 2020-06-08 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | NC — Roy Cooper |
| Surfaced by | “senate:Roy Cooper” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Progress bar showing 650 of 5,000 donor goal creates tangible urgency and social proof |
| Tactic | Classic fundraising urgency tactic combining a hard deadline, an enemy (Republican dark money), and a progress bar to trigger loss aversion and grassroots solidarity. |
Where it ran (delivery by region)
| North Carolina | 100.0% |
Who saw it (delivery)
| 65+ · unknown | 0.5% |
| 45-54 · male | 5.8% |
| 55-64 · male | 7.8% |
| 55-64 · female | 20.0% |
| 65+ · female | 23.9% |
| 45-54 · female | 14.7% |
| 65+ · male | 10.7% |
| 35-44 · female | 10.9% |
| 35-44 · male | 4.8% |
| 55-64 · unknown | 0.3% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.3% |
