ROBIN KELLY FOR SENATE
My opponents want to attack each other while we struggle to survive. I'm the daughter of a grocer and a postal worker. I fought my way to Congress. Now I'm running for Senate with a plan: Medicare for All, childcare under $15 a day, and affordable housing. It's time to focus on what really matters. But I need your help to win this primary. Will you donate $5, $10, or $25 today? People over politics. Always.
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| Overall score | 24.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 34.4 · 0.6 · 46.7 |
| Spend range | USD 200–299 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 166.39 |
| Est. audience size | — |
| Days live | 3 (2026-03-13 → 2026-03-16) |
| Created | 2026-03-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | opponent, candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Opponent's face displayed on a standalone TV screen — implying he's the one attacking rather than governing |
| Tactic | Kelly uses a contrast tactic — positioning herself as the policy-focused working-class fighter while subtly framing opponent Raja as a distracted attacker, reinforced by the literal TV-screen isolation of his image. |
| Illinois | 28.9% |
| California | 12.2% |
| New York | 6.6% |
| Texas | 4.1% |
| Florida | 3.9% |
| Washington | 2.9% |
| Michigan | 2.6% |
| 18-24 · female | 0.6% |
| 45-54 · male | 6.3% |
| 65+ · male | 19.6% |
| 65+ · female | 24.3% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 8.5% |
| 55-64 · female | 10.7% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.6% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 7.4% |
| 35-44 · female | 5.7% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 5.3% |
| 25-34 · female | 3.0% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.5% |