📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jon Ossoff US Inactive

JON OSSOFF FOR SENATE

Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.

[Donate] Elect Democrat Jon Ossoff

🚨 Take Back The U.S. Senate –– Chip in NOW!

Keep Mitch McConnell On Defense -- DONATE NOW!

GOAL: $200,000 Needed This Month

URGENT: $200,000 Needed

PLEASE Chip In Today!

Ad copy

Hey y’all -- It’s Georgia Democrat Jon Ossoff. This U.S. Senate race is officially a toss-up!!! Mitch McConnell is panicking and POURING millions into Georgia to stop me. I need your help to hit our $200,000 monthly fundraising goal so we can keep McConnell on defense. Please, chip in $10 today to help me win in Georgia! →
NEWS: Mitch McConnell is pouring MILLIONS into Georgia to protect my opponent, GOP Senator David Perdue. Georgia is THE battleground state in 2020 -- control of the Senate will come down to what we do here in November. But we’re up against McConnell and his network of shady dark money groups, so we need your help to win. Please chip in $10 to elect Democrat Jon Ossoff today! →
Just days after David Perdue was caught doctoring my nose in one of his ads *AND* polling showed a margin-of-error race, Mitch McConnell decided to throw in another $6.6M to save my opponent’s campaign. Republicans are terrified -- they know Democrat Jon Ossoff has the momentum to WIN and help take back the Senate for Democrats. But we can’t slow down now, or McConnell and his network of shady dark money groups will drown out our campaign. We set an ambitious rapid response fundraising goal of $200,000 to keep McConnell and his Republicans on defense. Chip in $10 NOW! →

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score58.4/100
Spend / Reach / Long. / Eff.71.2 · 98.4 · 7.2 · 56.6
Spend rangeUSD 35,000–39,999
Impressions800,000 – 899,999
CPM (≈ $/1k impr)USD 44.12
Est. audience size
Days live27 (2020-08-27 → 2020-09-23)
Created2020-08-25
Creative variants3 body · 3 headline
Platformsfacebook, instagram
Languagesen
CandidateGA — Jon Ossoff
Surfaced by“senate:Jon Ossoff”

🧠 AI analysis

Issuedemocracy elections
Framinginformational
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementPlatform content-removal notice replacing the ad image, highlighting a disclaimer compliance issue
TacticThe ad leverages fear of McConnell's money and toss-up framing to create urgency around a $200K fundraising goal, using a named villain (McConnell) to galvanize small-dollar donors.

Where it ran (delivery by region)

California22.3%
New York13.6%
Massachusetts5.2%
Florida4.6%
Washington4.5%
Texas4.2%
Illinois3.4%

Who saw it (delivery)

13-17 · unknown 0.0%
55-64 · female 14.8%
65+ · unknown 0.5%
45-54 · unknown 0.3%
18-24 · female 0.8%
55-64 · unknown 0.4%
35-44 · unknown 0.3%
65+ · male 11.2%
35-44 · female 8.8%
55-64 · male 8.8%
18-24 · unknown 0.0%
65+ · female 19.6%
18-24 · male 0.7%
45-54 · female 9.9%
45-54 · male 6.7%
35-44 · male 6.2%
25-34 · male 4.8%
25-34 · female 5.9%
25-34 · unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live
James Talarico
TX — James Talarico 32d live