SHAHEEN FOR SENATE
Jeanne Shaheen is making a difference for New Hampshire. She’s fighting against the unfair practice of surprise medical billing. And she’s taking on the Wall Street firms behind it. While special interest groups and Wall Street prioritize profits, Jeanne Shaheen puts people first.
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| Overall score | 51.4/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 85.0 · 7.4 · 56.9 |
| Spend range | USD 9,000–9,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 42.22 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 28 (2020-09-10 → 2020-10-08) |
| Created | 2020-09-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Jeanne Shaheen |
| Surfaced by | “senate:Jeanne Shaheen” |
| Issue | healthcare |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | money cash, healthcare |
| Call to action | learn more |
| Standout element | Bold contrast headline pitting Wall Street greed against Shaheen's people-first values in large green text |
| Tactic | The ad uses a classic populist contrast frame — Wall Street vs. the people — amplified by a credible NHPR news quote to validate the candidate's fight against surprise medical billing. |
| New Hampshire | 100.0% |
| Rhode Island | 0.0% |
| 45-54 · unknown | 0.2% |
| 25-34 · female | 13.4% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 8.8% |
| 18-24 · male | 5.2% |
| 25-34 · male | 10.6% |
| 55-64 · female | 8.6% |
| 18-24 · female | 5.9% |
| 35-44 · female | 13.0% |
| 18-24 · unknown | 0.1% |
| 65+ · female | 5.4% |
| 45-54 · female | 11.3% |
| 55-64 · male | 5.9% |
| 45-54 · male | 7.7% |
| 65+ · male | 3.3% |
| 25-34 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 35-44 · unknown | 0.2% |