πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Steve Botsford for US Senate US Inactive

Botsford for Illinois

ad creative

Steve Botsford for Senate

Learn more about my campaign for US Senate and how we can help the people of Illinois.

Ad copy

Washington needs real change. Stand with me!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score34.8/100
Spend / Reach / Long. / Eff.0.0 Β· 59.2 Β· 3.0 Β· 77.1
Spend range<USD 99
Impressions15,000 – 19,999
CPM (β‰ˆ $/1k impr)USD 2.83
Est. audience sizeβ€”
Days live12 (2025-12-20 β†’ 2026-01-01)
Created2025-12-20
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIL β€” Steve Botsford
Surfaced byβ€œsenate:Steve Botsford”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typepersuasion
Emotional appealnostalgia
Production tierdiy amateur
Who picturednone
Symbolsus flag, farm rural
Call to actionlearn more
Standout elementAmerican flag silhouetted against a setting sun at a small-town intersection, evoking grassroots authenticity
TacticThe low-fi, dusk-lit small-town video frame signals an outsider-authenticity appeal, positioning Botsford as a plain-spoken change agent against a distant Washington establishment.

Where it ran (delivery by region)

Illinois100.0%

Who saw it (delivery)

18-24 Β· female 19.7%
25-34 Β· female 14.3%
35-44 Β· female 14.7%
45-54 Β· female 14.1%
55-64 Β· female 17.9%
65+ Β· female 19.3%

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