Chris Coons US Inactive
Chris Coons for Delaware
Coons, Toomey Talk Gun Reform After Mass Shootings
In the wake of two deadly mass shootings in El Paso, Texas, and Dayton, Ohio, senators Chris Coons, D-Del., and Pat Toomey, R-Pa., discuss bipartisan efforts to pass new gun legislation that could potentially prevent other tragedies.
Ad copy
We have to take action to stop the crisis of gun violence and mass shootings in this country, and the best place to start is with bipartisan legislation that can and should pass today. I support expanding background checks, banning assault weapons, and many other measures to protect our communities, but I’m also trying to work with Republicans to pass gun safety measures that can get bipartisan support and get passed into law under a Republican Senate and a Republican President. That’s why I’m working with Pennsylvania Republican Senator Pat Toomey to pass the bipartisan NICS Denial Notification Act, which would make sure that federal officials notify law enforcement in every state when a person prohibited from owning a weapon lies on an application and tries to buy one through the national background check system. Right now, no one is notified of a "lie and try" attempt in the 37 states where the federal government runs the background check. This simple measure can make a big difference in empowering law enforcement to stop tragedies before they happen.
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Performance proxies
| Overall score | 40.0/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 63.8 · 8.3 · 64.0 |
| Spend range | USD 400–499 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 16.35 |
| Est. audience size | — |
| Days live | 31 (2019-08-16 → 2019-09-16) |
| Created | 2019-08-16 |
| Creative variants | 1 body · 1 headline |
| Platforms | — |
| Languages | en |
| Candidate | DE — Chris Coons |
| Surfaced by | “senate:Chris Coons” |
🧠 AI analysis
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate, opponent |
| Symbols | none |
| Call to action | none |
| Standout element | split-screen TV news screenshot showing Coons alongside Republican Senator Toomey, visually reinforcing the bipartisan message |
| Tactic | The ad leverages borrowed credibility from an NBC News appearance and uses a bipartisan visual pairing to position Coons as a pragmatic dealmaker rather than a partisan ideologue, appealing to voters who want legislative results over political posturing. |
Where it ran (delivery by region)
| California | 8.5% |
| Florida | 6.8% |
| New York | 6.5% |
| Delaware | 5.3% |
| Pennsylvania | 4.2% |
| Texas | 4.0% |
| Michigan | 4.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 35-44 · male | 1.3% |
| 18-24 · male | 0.2% |
| 25-34 · male | 0.8% |
| 25-34 · female | 0.6% |
| 65+ · unknown | 0.7% |
| 45-54 · male | 3.3% |
| 18-24 · female | 0.3% |
| 45-54 · unknown | 0.1% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 3.5% |
| 55-64 · unknown | 0.3% |
| 65+ · male | 21.1% |
| 35-44 · female | 1.2% |
| 55-64 · female | 13.4% |
| 65+ · female | 44.4% |
| 55-64 · male | 8.8% |
| 25-34 · unknown | 0.0% |
