COLLINS FOR SENATOR
This is a WIN for public servants across the Pine Tree State!🌲
BREAKING: Thanks to Senator Susan Collins' leadership, her landmark bill has been signed into law, ensuring public servants like teachers, firefighters, and law enforcement officers receive their earned Social Security benefits. This is a major victory for Maine's dedicated public servants. Add your name now to show your support for Senator Collins and her tireless work on behalf of the Pine Tree State.
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| Overall score | 42.9/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 72.4 · 2.5 · 64.8 |
| Spend range | USD 900–999 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 14.61 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 10 (2025-02-03 → 2025-02-13) |
| Created | 2025-02-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
| Issue | social security medicare |
| Framing | positive candidate |
| Message type | list building survey |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | workers labor, police, medical |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Illustrated diverse group of public servants (firefighter, police, teacher, nurse) set against a bright blue dotted background with Susan's handwritten signature |
| Tactic | The ad leverages a legislative win as a list-building hook, using a 'BREAKING' urgency frame and personal signature to make supporters feel part of a victory moment and incentivize name capture. |
| Maine | 100.0% |
| 18-24 · female | 0.0% |
| 18-24 · male | 0.0% |
| 25-34 · female | 0.2% |
| 25-34 · male | 0.1% |
| 35-44 · female | 0.4% |
| 35-44 · male | 0.3% |
| 35-44 · unknown | 0.0% |
| 45-54 · female | 1.8% |
| 45-54 · male | 1.2% |
| 45-54 · unknown | 0.0% |
| 55-64 · female | 11.3% |
| 55-64 · male | 5.9% |
| 55-64 · unknown | 0.1% |
| 65+ · female | 58.3% |
| 65+ · male | 19.9% |
| 65+ · unknown | 0.5% |