Friends of Justin McNeal US Inactive
Friends of Justin McNeal
Ad copy
You deserve the truth. That's why I'm committed to disclosing every single penny I spend in Washington D.C. The American people work too hard to be left in the dark about where their money goes. If you're tired of the same old politics, the same excuses, and the same insiders running Washington, I'm ready to get to work and serve this country with honesty, accountability, and transparency. I invite you to visit www.justinmcneal.com to learn more about our plans for Social Security, healthcare, and defense spending. Please get out and vote on June 2nd. Every vote counts!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.1/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 59.2 · 0.6 · 68.8 |
| Spend range | USD 100–199 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 8.54 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2026-05-20 → 2026-05-23) |
| Created | 2026-05-20 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Justin Mcneal |
| Surfaced by | “senate:Justin Mcneal” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | us flag, farm rural |
| Call to action | vote |
| Standout element | Candidate in cowboy hat with pet dog beneath a rustic wood-carved American flag — authentic, folksy Americana tableau |
| Tactic | The ad uses classic outsider-versus-insider framing paired with homespun visuals (cowboy hat, dog, wood flag) to build trust and signal authentic, everyman accountability rather than slick political branding. |
Where it ran (delivery by region)
| South Dakota | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 11.5% |
| 65+ · male | 25.4% |
| 65+ · female | 15.1% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 16.6% |
| 55-64 · female | 6.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 2.9% |
| 18-24 · male | 1.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 10.3% |
| 35-44 · female | 2.5% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 6.3% |
| 25-34 · female | 1.1% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.3% |
