Bluejay Rising US Inactive
Bluejay Rising
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Ad copy
Donations to Bluejay Rising help fund water testing and clean water delivery to areas that need it most. Bluejay Rising is a West Virginia community organization born out of Zach Shrewsbury's community-service-centric senatorial campaign. West Virginians are resilient, resourceful, and caring people who deserve to lead and decide the future of their own communities. Political campaigns are exciting because they’re urgent, and the impact is quick to see, but we also need a more strategic investment in building up the working-class electorate. The 2024 election reflects what happens when we ignore the bread-and-butter issues working families care about. Join us in building a movement rooted in courage, protection, kindness, determination, selflessness, resilience, and hope. Zach Shrewsbury Executive Director, Bluejay Rising
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.7/100 |
| Spend / Reach / Long. / Eff. | 21.0 · 49.2 · 17.6 · 55.1 |
| Spend range | USD 300–399 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 53.77 |
| Est. audience size | — |
| Days live | 65 (2025-11-17 → 2026-01-21) |
| Created | 2025-11-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | healthcare |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Blank white image with no visual content renders the ad entirely text-dependent |
| Tactic | The ad pivots from a community service story (clean water delivery) to a political organizing pitch, using grassroots empathy and class-consciousness to build donor loyalty beyond the election cycle. |
Where it ran (delivery by region)
| West Virginia | 13.0% |
| Virginia | 9.5% |
| California | 8.3% |
| Pennsylvania | 6.5% |
| New York | 5.9% |
| Maryland | 3.9% |
| Washington | 3.5% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 3.7% |
| 65+ · male | 28.6% |
| 65+ · female | 33.3% |
| 55-64 · unknown | 0.4% |
| 55-64 · male | 8.8% |
| 55-64 · female | 11.2% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 4.3% |
| 18-24 · male | 0.3% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.5% |
| 35-44 · female | 2.3% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 1.7% |
| 25-34 · female | 1.2% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 1.3% |
