📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Josh Weil - Florida Progressive Democrat US Inactive

JOSH WEIL FOR CONGRESS

ad creative

Vote Josh Weil April 1st

Josh is a single dad, public school teacher, and is the Democratic nominee in the 1st house race of 2025. Winning this race puts the brakes on MAGA. Now is the time to ACT.

Ad copy

Your neighbors can’t access their social security and veterans benefits because of Randy Fine and Elon Musk’s cuts. Josh Weil will restore and protect them.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score42.3/100
Spend / Reach / Long. / Eff.38.3 · 70.7 · 1.1 · 59.0
Spend rangeUSD 1,500–1,999
Impressions50,000 – 59,999
CPM (≈ $/1k impr)USD 31.81
Est. audience size10,001 – 50,000
Days live5 (2025-03-28 → 2025-04-02)
Created2025-03-28
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateFL — Joshua Weil
Surfaced by“senate:Joshua Weil”

🧠 AI analysis

Issuesocial security medicare
Framingcontrast comparison
Message typepersuasion
Emotional appealfear
Production tiersemi pro
Who picturedseniors
Symbolsnone
Call to actionvote
Standout elementchalkboard math equations backdrop reinforcing the candidate's teacher identity and opponent's 'bad math' contrast
TacticThe ad leverages the candidate's teacher identity to frame opponent's fiscal policy as nonsensical, using fear of losing Social Security to drive urgency and contrast.

Where it ran (delivery by region)

Florida89.8%
New York1.0%
Georgia1.0%
California0.7%
Texas0.6%
North Carolina0.6%
Pennsylvania0.4%

Who saw it (delivery)

18-24 · female 4.5%
45-54 · male 5.8%
65+ · male 8.5%
65+ · female 15.2%
55-64 · unknown 0.1%
55-64 · male 5.8%
55-64 · female 11.6%
45-54 · unknown 0.1%
45-54 · female 10.4%
18-24 · male 2.2%
35-44 · unknown 0.1%
35-44 · male 6.5%
35-44 · female 11.1%
25-34 · unknown 0.2%
25-34 · male 6.7%
25-34 · female 10.8%
18-24 · unknown 0.1%
65+ · unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Colin Allred
TX — Colin Allred 36d live
Colin Allred
TX — Colin Allred 12d live
Sherrod Brown
OH — Sherrod Brown 15d live
Raja for Congress
IL — S Krishnamoorthi 146d live
Colin Allred
TX — Colin Allred 16d live
Dan Osborn for Senate
NE — Dan Osborn 26d live
Chris Coons
DE — Chris Coons 63d live
Raja Krishnamoorthi
IL — S Krishnamoorthi 23d live