📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Scott Colom For Senate US Inactive

Scott Colom For Senate

ad creative

Ad copy

My name is Scott Colom, and I’m a seventh-generation Mississippian running for U.S. Senate. But I’m not running alone. This is my family – I’m running for Senate to make life a little easier for you and yours. We’re at a pivotal moment in this country. My opponent, Cindy Hyde-Smith, just voted to run up our national debt AND kick thousands of Mississippi families off their healthcare – at a time when our rural hospitals are already at risk of closing. She may not have your back, but I DO. I’m fighting for working families to make sure no child goes hungry, no parent has to travel hours for care because too many hospitals have shut down, and every Mississippian has a real chance at bettering their lives. If you want to support a movement that is for the people and built by everyday people, then join this grassroots team by chipping in whatever you can today.
My name is Scott Colom, and I’m a seventh-generation Mississippian running for U.S. Senate. But I’m not running alone. This is my family – I’m running for Senate to make life a little easier for you and yours. We’re at a pivotal moment in this country. My opponent, Cindy Hyde-Smith, just voted to run up our national debt AND kick thousands of Mississippi families off their healthcare – at a time when our rural hospitals are already at risk of closing. She may not have your back, but I DO. I’m fighting for working families to make sure no child goes hungry, no parent has to travel hours for care because too many hospitals have shut down, and every Mississippian has a real chance at bettering their lives. If you want to support a movement that is for the people and built by everyday people, then join this grassroots team by chipping in whatever you can today.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score24.2/100
Spend / Reach / Long. / Eff.0.0 · 34.4 · 3.9 · 58.7
Spend range<USD 99
Impressions1,000 – 1,999
CPM (≈ $/1k impr)USD 33.01
Est. audience size5,001 – 10,000
Days live15 (2025-09-04 → 2025-09-19)
Created2025-09-04
Creative variants2 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMS — Scott Colom
Surfaced by“senate:Scott Colom”

🧠 AI analysis

Issuehealthcare
Framingcontrast comparison
Message typefundraising
Emotional appealempathy
Production tiersemi pro
Who picturedcandidate
Symbolshealthcare, family
Call to actiondonate
Standout elementCandidate standing alone in a quiet home setting with a circular 'Colom for Senate 2026' campaign seal overlay on the video play button
TacticThe ad pairs a personal family-and-roots narrative with a sharp contrast attack on the incumbent's healthcare vote, then closes with a direct fundraising CTA to convert emotional urgency into donations.

Where it ran (delivery by region)

Mississippi75.0%
California2.6%
Louisiana2.6%
New York2.0%
Texas2.0%
Alabama1.8%
Tennessee1.3%

Who saw it (delivery)

18-24 · female 0.2%
18-24 · male 0.7%
25-34 · female 0.5%
25-34 · male 1.8%
25-34 · unknown 0.2%
35-44 · female 4.3%
35-44 · male 3.9%
35-44 · unknown 0.2%
45-54 · female 8.6%
45-54 · male 4.8%
45-54 · unknown 0.2%
55-64 · female 11.6%
55-64 · male 7.2%
65+ · female 30.9%
65+ · male 24.0%
65+ · unknown 0.9%

Similar ads (same issue, matching framing or emotional appeal)

Amy McGrath
KY — Amy Mcgrath 27d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Amy McGrath
KY — Amy Mcgrath 12d live
Hallie Shoffner
AR — Hallie Shoffner 9d live
Roy Cooper
NC — Roy Cooper 33d live
Susan Collins
ME — Susan Collins 23d live
Jon Ossoff
GA — Jon Ossoff 11d live