TODD ACHILLES FOR IDAHO
Achilles for Idaho yard signs are here! There are just 40 days until the May 21 Primary, and I'm working hard to hustle for every vote. Can you help spread the word and show support by hosting a yard sign at your District 16 home or business? Request a sign: https://www.achillesforidaho.com/volunteer
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| Overall score | 32.5/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 47.5 · 8.5 · 56.4 |
| Spend range | USD 200–299 |
| Impressions | 5,000 – 5,999 |
| CPM (≈ $/1k impr) | USD 45.37 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 32 (2024-04-19 → 2024-05-21) |
| Created | 2024-04-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID — Todd Achilles |
| Surfaced by | “senate:Todd Achilles” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | volunteer |
| Standout element | Candidate holding his own bold red-white-blue yard sign, making the campaign material itself the centerpiece |
| Tactic | Classic grassroots mobilization tactic using the candidate's approachable smile and a yard sign request to turn supporters into visible street-level validators with 40-day urgency. |
| Idaho | 100.0% |
| 25-34 · unknown | 0.5% |
| 55-64 · female | 9.1% |
| 25-34 · female | 13.0% |
| 35-44 · male | 9.4% |
| 65+ · male | 5.6% |
| 25-34 · male | 6.5% |
| 45-54 · female | 9.7% |
| 35-44 · female | 15.3% |
| 65+ · female | 13.9% |
| 65+ · unknown | 0.2% |
| 55-64 · male | 6.0% |
| 18-24 · male | 1.2% |
| 18-24 · female | 2.4% |
| 45-54 · male | 6.3% |
| 18-24 · unknown | 0.1% |
| 35-44 · unknown | 0.5% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.3% |