πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Representative Kevin Hern US Inactive

House of Representatives for the 1st District of Oklahoma

ad creative

Cons outweigh the pros: Hern votes NO on rushed spending package

WASHINGTON, DC – This evening, Representative Kevin Hern (OK-01) released the following statement after voting against HR 6201, the Families First Coronavirus Response Act.

Ad copy

Tonight, I voted no on H.R. 6201 for a number of reasons. The first of which are the following: β€’ Bill text publicized: 11:56 PM β€’ Vote called: 12:25 AM β€’ Number of pages in bill: 110 β€’ Total minutes bill debated: 15 β€’ Amount of money appropriated: ???? There is no reason we couldn't have read through the proposal, debated the pros and cons, and then voted sometime later this weekend. My full statement is here on my website:

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score43.1/100
Spend / Reach / Long. / Eff.17.4 Β· 76.3 Β· 1.1 Β· 77.7
Spend rangeUSD 200–299
Impressions90,000 – 99,999
CPM (β‰ˆ $/1k impr)USD 2.63
Est. audience sizeβ€”
Days live5 (2020-03-16 β†’ 2020-03-21)
Created2020-03-16
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateOK β€” Kevin Hern
Surfaced byβ€œsenate:Kevin Hern”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typeawareness
Emotional appealanger
Production tierprofessional
Who picturedcandidate
Symbolsus flag
Call to actionlearn more
Standout elementBullet-point timeline exposing the rushed 12:25 AM vote on a 110-page bill debated only 15 minutes
TacticThe ad builds credibility through transparency and specificity β€” precise timestamps and bullet statistics frame Hern as a principled fiscal watchdog standing against rushed, opaque legislation.

Where it ran (delivery by region)

Oklahoma100.0%
Kansas0.0%

Who saw it (delivery)

35-44 Β· female 16.8%
35-44 Β· male 16.6%
25-34 Β· male 10.8%
55-64 Β· female 7.9%
45-54 Β· female 10.8%
25-34 Β· female 11.2%
45-54 Β· male 10.8%
65+ Β· male 3.2%
55-64 Β· male 6.6%
65+ Β· female 4.7%
55-64 Β· unknown 0.1%
35-44 Β· unknown 0.2%
65+ Β· unknown 0.1%
45-54 Β· unknown 0.1%
25-34 Β· unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Jon Ossoff
GA β€” Jon Ossoff 60d live
Graham Platner
ME β€” Graham Platner 55d live
James Talarico
TX β€” James Talarico 32d live