Senator Dan Innis
My name is Dan Innis. I’m a father, a farmer, a small businessman, and today I’m announcing my campaign for U.S. Senate because President Trump needs backup in Washington. In the State Senate, I’ve: ✅ Cut taxes ✅ Blocked sanctuary city policies ✅ Kept boys out of girls’ sports While the liberal-led states surrounding us have floundered, New Hampshire’s pro-freedom governance has thrived. Yet somehow, in a state with a Republican supermajority, we keep sending radical Democrat after radical Democrat to represent us in Washington. And Chris Pappas is the next one in line. I will not let him win in 2026. Pappas is just another radical who happily goes right along with AOC and Pelosi: 🚨 Voted against deporting illegal immigrants arrested for drunk driving (seriously!) 🚨Voted against keeping boys out of girls’ sports 🚨Voted against President Trump’s emergency declaration on our Southern Border If I ran my farm like Chris Pappas and the Democrats want to run our country, I’d be out of business. Please consider donating what you can if you’re with me, and let’s send President Trump another fighter in the Senate!
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| Overall score | 37.7/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 61.7 · 1.7 · 59.7 |
| Spend range | USD 600–699 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 28.87 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 7 (2025-07-16 → 2025-07-23) |
| Created | 2025-07-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Dan Innis |
| Surfaced by | “senate:Dan Innis” |
| Issue | agriculture rural |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | farm rural |
| Call to action | donate |
| Standout element | candidate standing confidently at a farm gate surrounded by livestock with bold 'ON A FARM' text overlay establishing authentic rural identity |
| Tactic | The ad uses a classic biographical introduction tactic, anchoring the candidate's identity in working-class rural authenticity — farmer, father, businessman — to build trust and contrast with Washington insiders before pivoting to attack the opponent. |
| New Hampshire | 100.0% |
| 18-24 · female | 0.1% |
| 45-54 · male | 7.9% |
| 65+ · male | 27.7% |
| 65+ · female | 24.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 17.3% |
| 55-64 · female | 8.4% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 2.8% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 5.4% |
| 35-44 · female | 1.3% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 3.1% |
| 25-34 · female | 0.6% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.4% |