Melissa Brown Blaeuer and Pamela Fadden for Assembly
WE THE PEOPLE representation for Butler North Caldwell West Caldwell Fairfield Jefferson Kinnelon Lincoln Park Morris Plains Montville Parsippany-Troy Hills Rockaway Township Verona West Milford
Thank you Mikie Sherrill for your support! It means a lot and we hope to continue the growing blue wave you helped launch that flipped your congressional district and local seats in our district. Make sure your family members vote!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.9/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 66.9 · 0.8 · 62.5 |
| Spend range | USD 700–799 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 19.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2021-10-28 → 2021-11-01) |
| Created | 2021-10-28 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Pamela Brown |
| Surfaced by | “senate:Pamela Brown” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | hope |
| Production tier | diy amateur |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content removal notice obscuring the actual ad creative |
| Tactic | The ad leverages a named endorsement from Congresswoman Mikie Sherrill to borrow credibility and frame the campaign as part of a broader Democratic wave, using GOTV urgency directed at family members. |
| New Jersey | 99.8% |
| New York | 0.2% |
| 18-24 · unknown | 0.1% |
| 35-44 · female | 8.2% |
| 55-64 · unknown | 0.1% |
| 35-44 · male | 7.9% |
| 65+ · female | 12.2% |
| 25-34 · female | 11.0% |
| 65+ · male | 8.5% |
| 45-54 · male | 8.8% |
| 55-64 · female | 9.5% |
| 35-44 · unknown | 0.2% |
| 55-64 · male | 9.5% |
| 45-54 · female | 8.2% |
| 18-24 · male | 3.0% |
| 18-24 · female | 4.5% |
| 25-34 · male | 8.0% |
| 45-54 · unknown | 0.2% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.1% |