ROBIN KELLY FOR SENATE
Hey, it's Senator Chris Murphy. I'm supporting Robin Kelly for U.S. Senate in Illinois, and I hope you will too. Robin and I worked together to break the back of the gun lobby. We passed the first major anti-gun violence bill in 30 years — and Robin was absolutely instrumental in getting that bill passed. She's the leading voice in the House fighting gun violence. She speaks truth to power. She's leading the fight to impeach Kristi Noem and hold Trump accountable. She's exactly the kind of voice Illinois needs in the Senate. But she needs your help to win this competitive primary. Chip in $10, or whatever you can, today at RobinForSenate.com. Thanks, Chris
Hey, it's Senator Chris Murphy. I'm supporting Robin Kelly for U.S. Senate in Illinois, and I hope you will too. Robin and I worked together to break the back of the gun lobby. We passed the first major anti-gun violence bill in 30 years — and Robin was absolutely instrumental in getting that bill passed. She's the leading voice in the House fighting gun violence. She speaks truth to power. She's leading the fight to impeach Kristi Noem and hold Trump accountable. She's exactly the kind of voice Illinois needs in the Senate. But she needs your help to win this competitive primary. Chip in $10, or whatever you can, today at RobinForSenate.com. Thanks, Chris
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| Overall score | 43.4/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 72.4 · 1.9 · 58.4 |
| Spend range | USD 2,000–2,499 |
| Impressions | 60,000 – 69,999 |
| CPM (≈ $/1k impr) | USD 34.61 |
| Est. audience size | — |
| Days live | 8 (2026-02-18 → 2026-02-26) |
| Created | 2026-02-18 |
| Creative variants | 2 body · 2 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Robin Kelly |
| Surfaced by | “senate:Robin Kelly” |
| Issue | guns |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Senator Chris Murphy delivering a direct-to-camera endorsement in casual open-collar style, lending personal credibility |
| Tactic | Peer endorsement from a nationally recognized gun-control champion transfers his legislative credibility to Robin Kelly, activating Democratic primary voters on a signature issue. |
| California | 16.5% |
| Illinois | 8.1% |
| Florida | 6.3% |
| Texas | 6.1% |
| New York | 5.9% |
| Washington | 3.9% |
| Pennsylvania | 3.1% |
| 18-24 · female | 2.3% |
| 45-54 · male | 5.8% |
| 65+ · male | 12.7% |
| 65+ · female | 23.4% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 7.6% |
| 55-64 · female | 12.3% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 8.7% |
| 18-24 · male | 2.7% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 5.9% |
| 35-44 · female | 7.4% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 5.3% |
| 25-34 · female | 4.9% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.3% |