Jonathan Dean for Illinois - U.S. Senate US Inactive
DEAN FOR ILLINOIS
Ad copy
It is heartbreaking to have small kids and see our government fail to function and fail to look out for their future. When was the last time the Senate did something helpful for our kids futures? We need to send people to the Senate who can jolt the institution back to life. That’s why I am running. Check out my campaign at dean4il.com.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.0/100 |
| Spend / Reach / Long. / Eff. | 38.3 · 73.9 · 10.5 · 61.3 |
| Spend range | USD 1,500–1,999 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 23.33 |
| Est. audience size | — |
| Days live | 39 (2025-12-26 → 2026-02-03) |
| Created | 2025-12-26 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | IL — Jonathan Dean |
| Surfaced by | “senate:Jonathan Dean” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | family |
| Call to action | learn more |
| Standout element | Candidate smiling in a selfie pose next to a homemade snowman with a red scarf — disarmingly casual and relatable |
| Tactic | The DIY snowman selfie humanizes the candidate as an everyday parent and neighbor, using warmth and authenticity to compensate for low production value and build grassroots trust. |
Where it ran (delivery by region)
| Illinois | 7.2% |
| Texas | 6.6% |
| Ohio | 5.8% |
| California | 5.2% |
| Florida | 5.0% |
| New York | 4.7% |
| Pennsylvania | 4.7% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 5.0% |
| 65+ · male | 12.1% |
| 65+ · female | 32.3% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 7.0% |
| 55-64 · female | 16.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.0% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 4.0% |
| 35-44 · female | 6.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.9% |
| 25-34 · female | 2.4% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.2% |
