Bluejay Rising US Inactive
Bluejay Rising
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Ad copy
West Virginia has been slammed by historic flooding in recent weeks, and it took 11 long days for President Trump to finally issue a major disaster declaration. It's woefully inadquate. Bluejay Rising has been in the trenches delivering water, organizing a relief drive, and lending a hand wherever it is needed. If you can, please contribute to our Rescue Fund—every dollar helps people in need. Human activities have made flooding worse. Cutting down forests, mining coal, and building more cities have reduced the land’s ability to absorb water. As a result, floods have become more frequent and severe, putting pressure on roads, bridges, and emergency services. At Bluejay Rising, we are committed to the people of Appalachia. Through mutual aid, we engage voters on issues like climate change and voting. We need you to make our work possible. Can you dig deep today and help us serve the most forgotten parts of West Virginia? In solidarity, Zach Shrewsbury Co-founder, Bluejay Rising
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 35.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 55.8 · 2.8 · 56.6 |
| Spend range | USD 500–599 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 43.96 |
| Est. audience size | — |
| Days live | 11 (2025-03-21 → 2025-04-01) |
| Created | 2025-03-21 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | energy environment |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | blank white image with no visual content whatsoever |
| Tactic | The ad uses a two-pronged guilt-and-empathy tactic — criticizing Trump's slow disaster response while positioning the candidate's organization as the grassroots heroes already on the ground, then pivoting to a climate framing to deepen urgency and drive donations. |
Where it ran (delivery by region)
| California | 11.3% |
| New York | 6.2% |
| Florida | 5.9% |
| Virginia | 5.1% |
| Massachusetts | 4.5% |
| West Virginia | 4.4% |
| Washington | 4.3% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 2.3% |
| 65+ · male | 23.3% |
| 65+ · female | 40.7% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 7.4% |
| 55-64 · female | 14.5% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 4.5% |
| 18-24 · male | 0.2% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.7% |
| 35-44 · female | 1.9% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.8% |
| 25-34 · female | 1.0% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.9% |
