Tom Willis WV US Inactive
Tom Willis Victory
Ad copy
Looking forward to joining friends and fellow conservatives this Saturday at the Roane County Lincoln Day Dinner to honor our Veterans. Veterans 🇺🇸 stand for selfless service, and West Virginia stands for faith, freedom, and hard work — and together, we’ll make sure those values guide our future. I’m honored to share that vision as your next U.S. Senator. #LincolnDayDinner #WVValues #FaithFamilyFreedom
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 29.9/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 49.2 · 0.6 · 69.7 |
| Spend range | <USD 99 |
| Impressions | 6,000 – 6,999 |
| CPM (≈ $/1k impr) | USD 7.62 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 3 (2025-11-07 → 2025-11-10) |
| Created | 2025-11-07 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Tom Willis |
| Surfaced by | “senate:Tom Willis” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | us flag, military |
| Call to action | none |
| Standout element | Large American flag draped dramatically in dark background with elegant script 'Honor our Veterans' headline |
| Tactic | Event-awareness ad that wraps a candidate introduction ('your next U.S. Senator') inside a patriotic veterans-honoring frame, building credibility and community connection without overt campaigning. |
Where it ran (delivery by region)
| West Virginia | 85.7% |
| Ohio | 14.3% |
Who saw it (delivery)
| 18-24 · female | 2.8% |
| 45-54 · male | 6.1% |
| 65+ · male | 19.1% |
| 65+ · female | 32.2% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 12.0% |
| 55-64 · female | 11.6% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 4.2% |
| 18-24 · male | 2.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 2.3% |
| 35-44 · female | 1.9% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 2.7% |
| 25-34 · female | 1.6% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
