Shelley Moore Capito US Inactive
Capito for West Virginia
Ad copy
Americans deserve to have confidence in our elections. Voter ID is common sense and that’s what the SAVE America Act accomplishes. I was proud to vote in favor of moving this bill forward today.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 37.2/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 61.7 · 2.8 · 66.9 |
| Spend range | USD 200–299 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 11.09 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 11 (2026-03-19 → 2026-03-30) |
| Created | 2026-03-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | WV — Shelley Capito |
| Surfaced by | “senate:Shelley Capito” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | pride |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | capitol statue |
| Call to action | none |
| Standout element | Fox News Breaking News chyron lending mainstream media credibility to the SAVE America Act Voter ID message |
| Tactic | The ad borrows Fox News's on-air authority to frame Voter ID as common-sense legislation, reinforcing election integrity messaging to a conservative base without going on the attack. |
Where it ran (delivery by region)
| West Virginia | 100.0% |
Who saw it (delivery)
| 18-24 · female | 1.7% |
| 45-54 · male | 9.1% |
| 65+ · male | 16.9% |
| 65+ · female | 15.3% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 11.4% |
| 55-64 · female | 8.8% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.7% |
| 18-24 · male | 3.8% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 9.1% |
| 35-44 · female | 5.0% |
| 25-34 · unknown | 0.0% |
| 25-34 · male | 9.1% |
| 25-34 · female | 3.4% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
