Susan Collins US Inactive
COLLINS FOR SENATOR
Susan Collins DELIVERS for Maine
Collins for Senator
Ad copy
Susan Collins DELIVERS for Kennebec County: ✔️ $49 M for a new residential skilled nursing home in Augusta for Maine veterans ✔️ $25M to replace the Ticonic Bridge connecting Waterville & Winslow Experience matters
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 50.6/100 |
| Spend / Reach / Long. / Eff. | 44.9 · 88.7 · 1.1 · 67.7 |
| Spend range | USD 3,000–3,499 |
| Impressions | 300,000 – 349,999 |
| CPM (≈ $/1k impr) | USD 10.0 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 5 (2020-10-25 → 2020-10-30) |
| Created | 2020-10-25 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | pride |
| Production tier | professional |
| Who pictured | veterans military |
| Symbols | us flag, healthcare, military |
| Call to action | learn more |
| Standout element | Bold red graphic card with checkmark bullet and $49 million dollar figure prominently anchoring the deliverables list |
| Tactic | The ad uses a hyper-local 'delivering results' tactic, pairing concrete dollar amounts and named local landmarks to signal tangible effectiveness and justify re-election on experience alone. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.1% |
| 45-54 · male | 7.6% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 55-64 · unknown | 0.1% |
| 35-44 · unknown | 0.1% |
| 25-34 · female | 13.1% |
| 18-24 · male | 8.9% |
| 18-24 · female | 10.1% |
| 55-64 · male | 5.2% |
| 55-64 · female | 5.9% |
| 45-54 · female | 7.2% |
| 65+ · female | 4.3% |
| 35-44 · female | 9.3% |
| 35-44 · male | 9.9% |
| 25-34 · male | 15.0% |
| 65+ · male | 2.7% |
| 45-54 · unknown | 0.1% |
