Reilly Neill for U.S. Senate US Inactive
REILLY FOR MONTANA
Ad copy
On Christmas Eve, #Montana ag producers are still at work. Cows need feed. Equipment needs tending. While many of us gather around a holiday table, Montana’s ag communities are still in the fields, barns, and feedlots. For the hands that never stop working, thank you #MTAG.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 30.4/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 50.6 · 0.3 · 70.8 |
| Spend range | <USD 99 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 6.6 |
| Est. audience size | — |
| Days live | 2 (2025-12-24 → 2025-12-26) |
| Created | 2025-12-24 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MT — Reilly Neill |
| Surfaced by | “senate:Reilly Neill” |
🧠 AI analysis
| Issue | agriculture rural |
| Framing | positive candidate |
| Message type | awareness |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | farm rural |
| Call to action | none |
| Standout element | Snow-blanketed farmyard with a red tractor and equipment operating on Christmas Eve, evoking hard rural labor in harsh winter conditions |
| Tactic | The ad uses a gratitude-and-solidarity appeal on Christmas Eve to build emotional affinity with Montana's ag community, positioning the candidate as someone who sees and honors rural workers without making an explicit policy ask. |
Where it ran (delivery by region)
| California | 7.4% |
| Washington | 4.8% |
| Texas | 4.4% |
| Michigan | 4.3% |
| Montana | 4.1% |
| Ohio | 4.0% |
| Wisconsin | 3.9% |
Who saw it (delivery)
| 18-24 · female | 0.2% |
| 45-54 · male | 2.7% |
| 65+ · male | 37.9% |
| 65+ · female | 32.1% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 13.2% |
| 55-64 · female | 8.2% |
| 45-54 · unknown | 0.0% |
| 45-54 · female | 1.7% |
| 18-24 · male | 0.1% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 1.0% |
| 35-44 · female | 0.6% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 0.5% |
| 25-34 · female | 0.8% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.6% |
