πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Dr. Ervin Yen For Governor US Inactive

Dr. Ervin Yen For Governor 2022 Campaign

ad creative

Yen for Governor 2022

Join me in supporting Yen for Governor 2022

Ad copy

Remember: I do not need 50% of the vote! I only need the highest number of votes on November 8th www.yen4gov.com/donate-here.html Please donate to my campaign HELP US GET OUR MESSAGE OUT ACROSS OUR STATE! My campaign is closing in on both major parties. The stage has been set! Our ground game is strong. Our messaging is on point. Hofmeister has spent THOUSANDS of dollars on fake push polls just so she can try and scare you into voting for her! Hofmeister & Stitt BOTH refuse to join the gubernatorial debates unless it is just the two of them - I have become the contender no one saw coming! That's because of YOU ALL! Thank you Oklahoma! I believe in what we can accomplish together! IT IS LONG PAST TIME FOR AN INDEPENDENT GOVERNOR IN OKLAHOMA! PEOPLE MUST BE FIRST! #PeopleOverParty #Yen2Win #Yen4Gov PLEASE HELP US IN THE HOMESTRETCH! This will be the biggest upset in Oklahoma election history!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score33.5/100
Spend / Reach / Long. / Eff.11.9 Β· 55.8 Β· 0.0 Β· 66.3
Spend rangeUSD 100–199
Impressions10,000 – 14,999
CPM (β‰ˆ $/1k impr)USD 11.96
Est. audience size100,001 – 500,000
Days live1 (2022-10-09 β†’ 2022-10-09)
Created2022-10-08
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateOK β€” Ervin Yen
Surfaced byβ€œsenate:Ervin Yen”

🧠 AI analysis

Issuedemocracy elections
Framingattack opponent
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementFacebook removed-content gate blocking the actual ad creative
TacticThe ad leverages urgency and underdog momentum framing to solicit donations while attacking both major-party opponents for avoiding debates and using 'fake push polls,' attempting to convert frustration into financial support.

Where it ran (delivery by region)

Oklahoma100.0%

Who saw it (delivery)

55-64 Β· unknown 0.1%
65+ Β· unknown 0.5%
65+ Β· male 29.2%
65+ Β· female 36.8%
55-64 Β· male 12.1%
35-44 Β· male 1.3%
55-64 Β· female 10.2%
45-54 Β· male 5.4%
45-54 Β· female 3.7%
35-44 Β· female 0.7%
45-54 Β· unknown 0.1%
35-44 Β· unknown 0.0%

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