Mallory McMorrow US Inactive
Mallory McMorrow for Michigan
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Ad copy
We are building up a campaign here in Michigan that is about reaching voters early and building real relationships because I’m sick of politics that feels transactional. You’re tired of it. I’m tired of it. And that’s why I’m running a campaign very differently. We’re getting out there early and reaching voters across every corner of this state. We’re hosting a statewide brewery tour and inviting people to come out and grab a beer and get to know me. But the truth is it takes resources, real money, to run a campaign like this. We are running a full-scale operation more than a year before our election because that’s how we build real relationships. And that’s how we win. So, I hope you will join us with a donation today.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 47.8/100 |
| Spend / Reach / Long. / Eff. | 41.0 · 69.3 · 24.8 · 56.1 |
| Spend range | USD 2,000–2,499 |
| Impressions | 45,000 – 49,999 |
| CPM (≈ $/1k impr) | USD 47.36 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 91 (2025-07-18 → 2025-10-17) |
| Created | 2025-07-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Mallory Mcmorrow |
| Surfaced by | “senate:Mallory Mcmorrow” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Direct-to-camera selfie video with yellow-highlighted caption subtitle creates an intimate, unpolished authenticity |
| Tactic | The ad uses a confessional, first-person tone and relatable anti-transactional framing to build emotional trust before pivoting to a donation ask, making the fundraising feel like community investment rather than a solicitation. |
Where it ran (delivery by region)
| Michigan | 43.4% |
| California | 7.9% |
| New York | 4.2% |
| Illinois | 3.5% |
| Ohio | 2.8% |
| Florida | 2.7% |
| Texas | 2.6% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 6.9% |
| 65+ · male | 25.5% |
| 65+ · female | 23.8% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 12.5% |
| 55-64 · female | 12.0% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 5.5% |
| 18-24 · male | 0.7% |
| 35-44 · unknown | 0.1% |
| 35-44 · male | 4.1% |
| 35-44 · female | 3.7% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 2.1% |
| 25-34 · female | 1.5% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
