πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Bryce Reeves US Inactive

Friends of Bryce Reeves

ad creative

Virginia State Senator Bryce Reeves

Bryce is a leader fighting for ALL his constituents and knows that people always come before politics.

Ad copy

Bryce is a leader fighting for ALL his constituents and knows that people always come before politics. Support Bryce for the Republican Firehouse Primary on May 6th from 10am-4pm. For more information on Bryce, and where to vote check out www.brycereeves.com

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score37.8/100
Spend / Reach / Long. / Eff.21.0 Β· 63.8 Β· 0.6 Β· 65.9
Spend rangeUSD 300–399
Impressions25,000 – 29,999
CPM (β‰ˆ $/1k impr)USD 12.71
Est. audience size100,001 – 500,000
Days live3 (2023-05-04 β†’ 2023-05-07)
Created2023-05-04
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesβ€”
CandidateVA β€” Bryce Reeves
Surfaced byβ€œsenate:Bryce Reeves”

🧠 AI analysis

Issueveterans
Framingpositive candidate
Message typegotv mobilization
Emotional appealpride
Production tiersemi pro
Who picturedcandidate, veterans military
Symbolsmilitary, guns 2a, us flag
Call to actionvote
Standout elementVintage military photo of Reeves in uniform paired with bold 'Only Veteran Candidate' red-script credential claim
TacticThe ad stacks three credibility pillars β€” Army Veteran, Police Officer, Pro 2A Rights β€” using checkmarks to reinforce Reeves as the uniquely qualified conservative, driving Republican primary turnout on a specific date and time.

Where it ran (delivery by region)

Virginia100.0%

Who saw it (delivery)

25-34 Β· unknown 0.1%
55-64 Β· unknown 0.1%
55-64 Β· female 9.8%
25-34 Β· female 3.4%
35-44 Β· male 10.2%
25-34 Β· male 5.2%
45-54 Β· male 10.2%
65+ Β· female 18.9%
65+ Β· male 17.9%
55-64 Β· male 14.3%
45-54 Β· female 5.1%
35-44 Β· female 4.3%
65+ Β· unknown 0.2%
45-54 Β· unknown 0.1%
35-44 Β· unknown 0.1%

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